An early visibility check

A trademark search can reveal marks that appear similar to a proposed brand in relevant classes or markets. It is a useful early step for businesses considering a new name, logo or commercial identifier.

More than an exact match

The assessment can involve visual, phonetic and conceptual similarity, as well as the goods and services involved. The appropriate search scope should reflect the brand's planned use.

A better-informed filing decision

Search findings can inform a choice to proceed, refine the mark, adjust the goods or services, or investigate particular results further.

This content is provided for general information and does not determine registrability of a particular mark.